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pay-per-click

   Also found in: Dictionary/thesaurus, Wikipedia 0.06 sec.

A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-per-click search engines, such as Yahoo! Search Marketing and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed, all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its Web site, the pay-per-click search engine charges the advertiser's account for the bid amount. For more information, visit www.payperclicksearchengines.com.
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Content includes articles on: affiliate programs, e-mail marketing, pay-per-click initiatives, search engine optimization, online promotional tools and technologies, web design, and Internet strategy development.
MarketingFind.com by Business Publisher
New Signings Further Strengthen the MIVA Pay-Per-Click Ad Network
MIVA Media Announces New Partner Agreements in The U.S. And Europe by Business Wire
We are confident that the UK and European markets will find that our proprietary paid search technology has the potential to change the Paid Search landscape and how pay-per-click campaigns are managed.
SearchRev(TM) Opens UK Office to Deliver Next Generation Search ... by Business Wire
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