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data hygiene

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The condition of data in a database. Clean data are error free or have very few errors. Dirty data have errors, including incorrect spelling and punctuation of names and addresses, redundant data in several records or simply erroneous data (not the correct amounts, names, etc.). See address cleansing.


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To date, lapses of memory and a lack of precision when providing detail for the purposes of underwriting or filing claims have been compounded by a lack of systemic data hygiene within many insurance companies.
Synapse, our database business partner, warehouses, maintains and does data hygiene," DeMers notes.
Slightly less than one-third (31%) of B2C respondents indicated their investments would lean towards analytics or modeling and a mere nine percent of respondents planned to focus spending around data hygiene.
 
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