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branding |
Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Wikipedia, Hutchinson | 0.04 sec. |
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Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion. |
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? Mentioned in | ? References in classic literature | |
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Where the Opposition that has not hurled back the branding reproach of Communism, against the more advanced opposition parties, as well as against its reactionary adversaries? I have often wondered at my father's forbearance in not branding us conspicuously upon our unworthy brows, but as we were tolerably good boys and used our power of embarrassment and annoyance with commendable moderation, we escaped the iron. The shop-boys in the neighbourhood had long been in the habit of branding Noah in the public streets, with the ignominious epithets of 'leathers,' 'charity,' and the like; and Noah had bourne them without reply. |
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branding
